who are we?
Welcome to Maser Group, we are delighted to have you here and provide you with brief insight about the group. Our company is founded on the principles of quality, reliability, and customer satisfaction. We strive to deliver exceptional products and services that meet and exceed the expectations of our customers.
Our team comprises passionate individuals who are committed to excellence in everything they do. We believe in honesty, integrity, and transparency in all our dealings. We understand the importance of building strong relationships with our customers, and we work tirelessly to achieve that.
We specialize in Affordable Consumer Electronics Goods, and we take great pride in the quality of our work. Our products are one of the best in the market, and we go to great lengths to ensure that it meets the highest standards of quality and performance.
We Highly Believe in what we say “Beyond Your Imagination”, As we understand that the success of our business depends largely on the satisfaction of our customers. Therefore, we take their feedback seriously and use it to improve and grow our business. Our goal is to establish long-term relationships with our customers and become their trusted partner in all needs of the products we serve.
Maser Group and Brand have previous existence in across Africa and Gulf Countries Maser Group, The Group’s Methodology to grow its brand across the Globe Like European Union and Latin America on the 8 Areas based into LED Television, Audio System, Washing Machine, Air conditioner, Dish Washer, Vacuum Cleaner, IRON, Refrigerator. Before the Group Decided to Capture Major new Places, The Group Conducted a Survey through a research and market Analysis on Maximum Retail Prices in the European Union and Latin America. The Group Plans to extend its focus on presentation and Quality of Products with Market Giants like Samsung, Sony, Hisense, and TCL which already have units and advantages over these countries.
ABOUT - THE FOUNDER
Mr Prateek is a seasoned CEO and founder. He knows what it takes to get the job done – and he’s got the scars to prove it. Prateek never has dull moments. He’s up to something new every minute. A big believer in the power of a team, he knows that it is up to him as the leader to make sure everyone around him is happy which include not just his customers but also his own team.
He is respected young business leader in the tech world having founded and steered Maser, a Dubai-based electronic manufacturing company to become one of the leading multi-million-dollar company having grown Maser’s portfolio from merely producing LED TVs manufacturer to include smart TVs, household electrical appliances such as air conditioners, washing machines, and audio systems. Prateek has made his fortune by identifying the need to meet the supply of high-quality Consumer electronic goods and yet make them affordable to the masses. Under his Vision the company has become successful Globally with Majority of the interests in Middle East, Africa, and Asia. Prateek thrives on consistent innovation and building systems around to manage everything efficiently. While leading Maser Group, he keeps looking for budding ventures and invests in them to support them in their endeavors.
He has also been feted for his entrepreneurial acumen having grown in leaps and bounds to vast manufacturing concerns over the years
MASER - CORPORATE, INVESTOR AND BUSINESS INFORMATION
Maser’s goal is to Provide High-Quality Products at Affordable Prices Since Group is the Conglomerate built on the Promise of Trust. Maser down the line plans to extend it operations in Many international markets including Eurozpean Union. Maser Group has a business interest in Technology, Electronics, Real Estate, and Finance.
There are many boards of directors in Maser Group, however,, the founder of Maser Brand is Mr. Prateek Suri. Detailed information is available on the Website Board of Directors Page. Maser Brand Comes under Maser Group which is into many sectors like Technology, Consumer Electronics, Real Estate, and Finance.
OUR - PRESENCE
MASER
COMPANY OVERVIEW
Maser is an independent, dynamic start-up that is driven by technological innovation, focused on disrupting the consumer electronic market, with its budget-friendly electronics for quality-conscious consumers in the Middle East and African markets.
In 2019 Maser sold 200,000 units in Dubai -70 percent of which got re-exported to impact the lives of African families through entertainment
2020, the brand reached a volume of more than 600,000 units which is more than double making Maser the 1st brand to sell the highest number of units in Africa as Per Big Media Publications like Citizen and IPPmedia.
Maser has been recognized as the most admired technology and 1st highest wearable brand in Africa, the latest survey made by Crexcel Market Research Company with East Africa Herald in 20 African countries including Nigeria, Tanzania, South Africa, and Kenya reveals.
Although international Brands Like Samsung, Sony, and LG continue to dominate the market and lead with Premium Segments, the Survey said that MASER has made its space in Africa For Low-Cost Segments Beating Most of the Chinese Players Like Hisense and TCL.
According to the survey, the Market share for the top five brands (Low-Cost Segment), Maser is 74%, Hisense (10 %), TCL (8 %), Xiaomi (6 %), and Haier ( 2 %)
| Haier | 2 |
|---|---|
| Xiaom | 7 |
| TCL | 9 |
| Hisense | 10 |
| Maser | 74 |
In a period of fewer than seven years, the company has established itself as the leading maker of products that have become a household and are poised to become more ingrained in the lives of those using them.
Maser continues to invest and targets to invest up to USD 300 Million in LED TVs, Aircon, and washing machines for sale in the Middle East, and Africa over the next 3 years
CSR Projects
and Awards
As a responsible Corporate Citizen, Maser prides itself on contributing to the positive transformation of life in the areas of the environmental, social, and economic well-being of the society in which it operates.
IN PRESS
